Netflix is about to end its DVD-by-mail service, 25 years after the business model paved the way for its phenomenal success in the cinema entertainment industry. Sadly, the DVD-by-mail service that brought in roughly 20 million subscribers during its peak in 2010, is scheduled to send the final DVD orders come September 29, 2023.
The practice of ordering DVDs has become irrelevant with the present set up and circumstances of modern cinema entertainment. According to Netflix, the DVD-by-mail business demonstrated this last year when it accounted for less than one (1) percent of the streaming giant’s annual revenue.
Netflix to Let Final Subscribers Keep the Discs
Netflix will mark the closing occasion by letting subscribers keep the DVDs and Blurays they will order on or before September 29, without getting charged. The company said so in a X post
”We (Netflix) are not charging for unreturned discs after Sept. 29.”
Subscribers can order up to 10 titles on their final orders before the Sep. 29 D-Day. The streaming company wants its loyal subscribers to enjoy for as long as they want, their final DVD/Blu-ray shipment.
Actually, Netflix has not divulged any information on what it plans to do with its remaining inventory of DVDs Blu-rays.
In a letter, Ted Sarandos, the Netflix chief executive expressed gratitude on behalf of the company, to everyone who used the entertainment company’s DVD-by-mail rental services.