Tag Archives: video games art

Tag Archives: video games art

The Art of Video Games

video game-art

The Gaming world

It has grown into a multi-billion dollar business that has matured over the last few decades. Millions of copies of games such as Grand Theft Auto, Battlefield, and The Witcher are flying over the counter. However, many do not know that a growing group of art and game enthusiasts are also interested in visual design for video games.

Cook and Becker

Utrecht-based Dutch web player Cook and Becker is a world leader in this field. The company was founded eight years ago by Marten Brands and his younger brother Ruben. Both have a history of game development and tend to prefer visual arts. From their interest, they were looking for a high-quality printed matter of construction drawings, research, and conceptual drawings for video games.

However, this offer turned out to be so limited that it was founded by the Cook and Becker brothers. They work with illustrators, graphic designers, and artists around the world, as well as creative teams from large game studios such as Blizzard Entertainment, Guerrilla Games, and Bethesda Softworks.

Customers

Cook and Becker do not have many Dutch customers, with about 98% of its sales coming from abroad. France, Germany, and Japan are good markets, but 60% of sales come from the United States.

As a result, the Cook and Becker range consist primarily of products that may be offered for thousands of euros. And that’s probably also why Dutch consumers aren’t enthusiastic about it yet. The Netherlands is a little behind in this regard. For example, Dutch consumers have a much longer sales cycle than American consumers. They spend more money without looking at the product, like when salespersons sell CSGO skins for PayPal. Dutch people often want to check before buying anything.

Digitization

Utrecht also has a top-class location. Only the physical gallery model is obsolete, and up to certain price levels, e-commerce works much better, especially for international viewers. The gaming industry is experiencing rapid digitization. Many consumers choose to buy games digitally and download them directly to the console or computer. As a result, the number of physical copies is declining rapidly.

Movies

The company is also seeing expansion opportunities in the movie world, which, according to the brand, has become more and more similar to the game world in recent years. “The best game designers and artists are also working on, for example, Marvel and Star Wars blockbusters. It’s a kind of the same process. Today, 80% of blockbusters are computer-generated images.” The brand finds many opportunities for Cook and Becker. But he definitely likes one combination in the art of cinema. They have more to do with product rights, publishers, and portrait rights.

Game Revenue

In recent years, the game industry has grown exponentially. According to a report by market research firm SuperData, the gaming industry “and related industries” had sales of approximately US $ 120 billion in 2018. This makes the sport bigger than the film and music industries combined. Games like Fortnite have become particularly large in recent years. There, revenue is mainly generated by microtransactions, that is, in-game purchases. Sales of the game itself continue to grow.

Read More

The Concept Has Art Has Gradually Changed In The Digital Age

They exist. Film critics like Roger Ebert or Jonathan Jones and other feature writers who vehemently oppose the fact that computer games are viewed as an art form. Video games like the Rise of Kingdoms are creatively designed. The graphics are beautiful, the soundtrack is successful, but in the end, games are just what the name suggests: a gimmick. No more than entertainment or entertaining fun without depth. Every artistic intention is watered down by the interactivity and arbitrarily.

Are Video Games Art?

What Exactly Is Art?

Aha! Counter question: What exactly is art? In the 19th century, the Impressionists were seen by critics at the time as pure splashes of paint that would be so brazen to deliver unfinished paintings. Today the paintings of Claude Monet or Edgar Degas are traded as works of art worth millions. 30 years ago, music critics rejected many things that even sounded like synthesizers. Guitar sounds, on the other hand, were “still genuine, honest, handmade music”. Just a few weeks ago, the synth artists Kraftwerk, as one of the pioneers and pioneers of electronic music in the USA, received the Grammy for their life’s work.

The understanding of art changes over time. Drawing absolute boundaries is just as effective as trying to close a revolving door. But where does the vehement rejection of computer games as art come from?

Maybe it’s ignorance. A film, a piece of music, a concert or an opera and a book only requires one thing: the time to watch, to listen, to read. Not more. And everyone can have a say and share their more or less sophisticated thoughts, which tend towards intellectual self-expression, to the more or less waiting world.

The hurdle is higher with computer games. You have to be able to use a controller or a mouse and a keyboard to discover a game. Computer games are an art form that actually demands something from the user – the ability to handle it. Especially since a film or a concert ends in two to three hours. A game, on the other hand, often takes twice the time and much more.

Read More