In the past, celebrities were often seen wearing luxury brands like Gucci or Hermes. But today, many of these celebrities are ditching these brands for techwear outfits.
Techwear is a type of clothing designed to be practical and functional for sports and outdoor activities. Techwear garments are made with fabrics that can wick away moisture, have breathable designs, and have performance features like antimicrobial treatments or moisture-wicking technology.
Celebrities are ditching luxury brands because they want to be seen as more relatable to their fans and followers who might be unable to afford the expensive products. They also want to show off their adventurous side through techwear while also staying stylish at the same time.
The question is not really about the trends but the motives behind them. Celebrities have been wearing luxury brands for decades and will not stop anytime soon. However, there is a new trend of stars opting for techwear over luxury brands, and we will explore why this is happening.
Techwear is something new.
Techwear offers something new and different from what they’re used to in terms of style. There are other reasons, such as being an advocate for a brand or wanting to be seen as an innovator in their field. Many famous people, including Kendall Jenner, Bella Hadid, and Karlie Kloss, have made this switch.
Techwear is futuristic.
Recent innovations in the fashion industry have led to a new form of clothing heralded for integrating technology into its design. Techwear is seen as the next big thing and has very positive implications for the future of clothing. Today’s innovations will affect us all down the line.
Techwear is comfy and practical.
Technology-powered clothing is designed to be comfortable and practical so that it can be worn during everyday activities. Breathable fabrics and moisture-wicking properties allow you to stay cool and dry, while form-fitting cuts provide an excellent range of motion.
Techwear is durable.
Clothing gets worn down by weather, being washed often, and other things. Dust, UV rays from the sun, man-made chemicals, laundry detergent, improper care, and stain removers all speed up the wear and tear on clothes. Due to inflation, pants, shirts, jackets, vests, shorts, and underwear cost a lot. Now more than ever, it’s important to make sure your clothes last a long time. No one wants to buy new clothes more often than they have to, which is why many people choose technical clothing. The most durable materials, like nylon, Polartec fleece, Gore-Tex, and polyester, are used to make technical clothing. These fabrics are as strong as they can be, so they last longer.